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Preannouncement messages : impetus for electronic word-of-mouth
Zhang, Hao; Choi, Yung Kyun - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 54-70
Persistent link: https://www.econbiz.de/10011859207
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Effect of cause-related marketing for green practices in the hotel industry
Ham, Sunny; Choi, Yung Kyun - In: Journal of global scholars of marketing science : … 22 (2012) 3, pp. 249-259
Persistent link: https://www.econbiz.de/10010406533
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George P. Moschis tribute special issue : his philosophy and contributions
Mathur, Anil - In: Journal of global scholars of marketing science : … 29 (2019) 4, pp. 359-371
Persistent link: https://www.econbiz.de/10012257906
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Application of the life course paradigm to the study of financial solvency and financial satisfaction in later life : a comparative study of American and Dutch elderly consumers
Mathur, Anil; Kasper, Hans D. P. - In: Journal of global scholars of marketing science : … 29 (2019) 4, pp. 409-422
Persistent link: https://www.econbiz.de/10012257909
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Reckless financial behaviors : an exploratory life course study of French and American consumers
Benmoyal-Bouzaglo, Sarah; Moschis, George P.; Mathur, Anil - In: Journal of global scholars of marketing science : … 29 (2019) 4, pp. 440-456
Persistent link: https://www.econbiz.de/10012257912
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Gerontographics and consumer behavior in later life : insights from the life course paradigm
Moschis, George P.; Mathur, Anil; Thuckavadee … - In: Journal of global scholars of marketing science : … 30 (2020) 1, pp. 18-33
Persistent link: https://www.econbiz.de/10012257921
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Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei; Kim, Kyung Hoon; Choi, Yung Kyun; Kim, … - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 307-326
Persistent link: https://www.econbiz.de/10011342930