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Product placement disclosures : exploring the moderating effect of placement frequency on brand responses via persuasion knowledge
Matthes, Jörg; Naderer, Brigitte - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 185-199
Persistent link: https://www.econbiz.de/10011581107
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How long does celebrity meaning transfer last? : delayed effects and the moderating roles of brand experience, celebrity liking, and age
Knoll, Johannes; Matthes, Jörg; Münch, Andrea; … - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 588-612
Persistent link: https://www.econbiz.de/10011849128
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Children's attitudinal and behavioral reactions to product placements : investigating the role of placement frequency, placement integration, and parental mediation
Naderer, Brigitte; Matthes, Jörg; Marquart, Franziska; … - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 236-255
Persistent link: https://www.econbiz.de/10011859304
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Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte; Matthes, Jörg; Zeller, Patrick - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 852-870
Persistent link: https://www.econbiz.de/10012492607