implementing AR on beauty and fashion products on the intention to continue using AR and shopping in e-commerce. The design of this …

customer purchase decision and can help in explaining the behavior of customers toward fashion products. The purpose of this … research is to analyze the impact of consumer decision-making styles on fashion product involvement, as well as the effect of … demographic variables (age, gender, income, and education) on consumer decision-making styles and fashion product involvement …

brand managers can enhance brand value through insights on sustainable fashion consumption drivers, while sustainable brands …This paper aims to develop a conceptual framework that elucidates the factors that impact sustainable luxury brand … marketing, specifically focusing on the luxury fashion industry. The framework aims to highlight the role played by the industry …

research, focusing on empirically determining those elements that affect the interaction between a fast fashion brand and its … outcomes such as brand image and consumer loyalty. This study also provides valuable academic insights and guides fast fashion … users, providing central elements of brand strategies on Instagram. This study examines the engagement generated by Primark …

women aged 15 to 60 years old, with online and offline women's fashion experience. The analytical methods used are EFA, CFA … simultaneously build online and offline women's fashion experiences for customers to build trust, and stimulate repurchase intention …