Vera, Jorge - In: Cogent business & management 8 (2021) 1, pp. 1-17
proposes a conceptual framework to explain how brand loyalty for such products is built upon certain relevant brand perceptions … established that brand perceptions of innovativeness, benefits, and identification are likely to be strong antecedents of brand … loyalty. Unlike previous literature, this study measures perceived benefits at the parent-brand level rather than at that of …