. Currently, NBs continue with their higher pricing, to sustain their brand equity. On the other hand, grocery retailers continue …

This study aims to analyze the impact of Brand Anthropomorphism and Intimacy on the attachment between consumers and … the Samsung electronic technology brand. Data were collected by convenience sampling from 357 respondents through an … relationship between structures. Research results show that Brand Anthropomorphism has a direct impact on Intimacy and Brand …

During the past couple of decades, brand equity has emerged as one of the key concepts in marketing. Literature … concerned with consumer brand relationship is calling for more studies in order to increase understanding of brand equity … variables on brand equity perceived by consumers. Findings support the proposed model in the service industry revealing that …

modeling to analyze the given data. The findings show that there is a significant relationship among brand-perceived quality …, green brand image, (GBI) and brand value, but not with the green brand-perceived value (GBPV). In addition, the results of … the study show that brand credibility has a significant relationship with the GBPV and GBI, but not with the GBPV and GBI …