Bonilla Quijada, María del Rocío; Del Olmo Arriaga, … - In: Cogent business & management 11 (2024) 1, pp. 1-14
research, focusing on empirically determining those elements that affect the interaction between a fast fashion brand and its … outcomes such as brand image and consumer loyalty. This study also provides valuable academic insights and guides fast fashion … users, providing central elements of brand strategies on Instagram. This study examines the engagement generated by Primark …