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Please tell me how sustainable you are, and I'll tell you how much I value you! : the impact of young consumers' motivations on luxury fashion
Brandão, Amélia Maria Pinto da Cunha; Magalhães, … - In: Cogent business & management 10 (2023) 3, pp. 1-49
sustainable luxury (ATSL) and the consequent impact on consumer-based brand equity (CBBE). A cross-cultural quantitative study was … fashion, showing that sustainability and intrinsic experiential value are the antecedents that most predict young consumers … that the relationship between ATSL and two CBBE blocks (i.e. brand building block (BBB) and brand understanding block (BUB …
Persistent link: https://www.econbiz.de/10014505234
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The role of social brand engagement on brand equity and purchase intention for fashion brands
Sang Vo Minh; Giang Nguyen Huong; Giang Dang Nguyen Ha - In: Cogent business & management 9 (2022) 1, pp. 1-21
of fashion business in Vietnam market with different social brand engagement, perceived brand equity, as well as the …This study aims to determine how social brand engagement via social media platforms will have an impact on brand equity … and purchase intention towards brands in the field of fashion in the Vietnamese market. The study was carried out a …
Persistent link: https://www.econbiz.de/10014443646
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The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae; Ko, Eunju; Lee, Sanghoon - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
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Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti; Kashif, Muhammad; Platania, Silvia Maria - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
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Fashioning masculinity among young New Zealand men : young men, shopping for clothes and social identity
McNeill, Lisa S.; McKay, Jacob - In: Young consumers : insight and ideas for responsible … 17 (2016) 2, pp. 143-154
Persistent link: https://www.econbiz.de/10011522196
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Teen girls' adoption of a virtual fashion world
Kobia, Caroline; Liu, Chuanlan - In: Young consumers : insight and ideas for responsible … 17 (2016) 4, pp. 419-432
Persistent link: https://www.econbiz.de/10011615438
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New kids on the mall : babyfied dogs as fashionable co-consumers
Vänskä, Annamari - In: Young consumers : insight and ideas for responsible … 15 (2015) 3, pp. 263-272
Persistent link: https://www.econbiz.de/10010416170
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Investigating fashion disposition with young consumers
Lee, Ji Young; Halter, Holly; Johnson, Kim K. P.; Ju, Haewon - In: Young consumers : insight and ideas for responsible … 14 (2013) 1, pp. 67-78
Persistent link: https://www.econbiz.de/10009742861
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Segmenting the teen girl apparel market : differences in fashion involvement, materialism and social responsibility
Ogle, Jennifer Paff; Hyllegard, Karen H.; Yan, Ruoh-nan; … - In: Young consumers : insight and ideas for responsible … 15 (2014) 2, pp. 153-166
Persistent link: https://www.econbiz.de/10010412117
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An empirical investigation of fashion consciousness of young fashion consumers in Sri Lanka
Rathnayake, Chamil Viranga - In: Young consumers : insight and ideas for responsible … 12 (2011) 2, pp. 121-132
Persistent link: https://www.econbiz.de/10009240256