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Creativity and passion between global branding and country of origin roots
Aiello, Gaetano; Donvito, Raffaele; Vescovi, Tiziano - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
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Special issue: Creativity and passion between global branding and country of origin roots
Aiello, Gaetano (contributor) - 2013
Persistent link: https://www.econbiz.de/10010408099
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Special issue: Creativity and passion between global branding and country of origin roots
Aiello, Gaetano (contributor) - 2014
Persistent link: https://www.econbiz.de/10010408205
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Modeling links between the decision-makking process and luxury brand attachment : an international comparison
Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; … - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 361-378
Persistent link: https://www.econbiz.de/10010408602