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"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.; Loermans, Annemijn C.; Verlegh, … - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
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Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and brand choice
Ketelaar, Paul E.; Bernritter, Stefan F.; Riet, … - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
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Too good to be true : the role of online reviews' features in probability to buy
Maslowska, Ewa; Malthouse, Edward C.; Bernritter, Stefan F. - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 142-163
Persistent link: https://www.econbiz.de/10011687909