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~isPartOf:"Baltic journal of management"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Dens, Nathalie"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Brand origin"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"E-grocery"
~subject:"Electronic Commerce"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
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Brand origin
Consumer behaviour
Dienstleistungsqualität
E-grocery
Electronic Commerce
Markenartikel
Mode
Online retailing
Retail trade
brand personality
Konsumentenverhalten
15
Advertising effects
8
Werbewirkung
8
Brand management
7
Markenführung
7
Brand image
6
Markenimage
6
Advertising
5
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4
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brand placement
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emotions
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involvement
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need for cognition
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Apple Computer Inc.
1
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16
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Dens, Nathalie
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Ko, Eunju
17
Kim, Kyung Hoon
9
Smit, Edith G.
6
Kim, Juran
5
Mirosa, Miranda
5
Moschis, George P.
5
Aiello, Gaetano
4
Bae, Joonheui
4
Bremer, Phil
4
Chang, Chun-Tuan
4
Chun, Eunha
4
Hoffmann, Stefan
4
Islam, Tahir
4
Kwak, Hyokjin
4
Luo, Xin
4
Mathur, Anil
4
Matthes, Jörg
4
Mattila, Pekka
4
Sung, Yongjun
4
Aiking, Harry
3
Baek, Tae Hyun
3
Bernritter, Stefan F.
3
Boer, Johannes de
3
Castonguay, Jessica
3
Chae, Heeju
3
Choi, Yung Kyun
3
Chung, Christina
3
Deutsch, Jonathan
3
Diehl, Sandra
3
Eisend, Martin
3
Ghaffar, Abdul
3
Hobbs, Jill E.
3
Hudders, Liselot
3
Hunt, James M.
3
Jeon, Jung Ok
3
Kim, Sang Jin
3
Kim, Wooyang
3
Koo, Dong-Mo
3
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Baltic journal of management
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of advertising : the quarterly review of marketing communications
Journal of electronic commerce research : JECR
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
34
Journal of retailing and consumer services
12
Journal of promotion management : innovations in planning and applied research
7
Journal of marketing communications
5
The journal of brand management : an international journal
5
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of promotion management : JPM
4
International journal of retail & distribution management
3
Psychology & marketing
3
Cogent business & management
2
International journal of advertising : the review of marketing communications
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Electronic commerce research
1
EuroMed journal of business
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of contemporary hospitality management
1
International journal of electronic commerce : IJEC
1
International journal of innovation management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
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ECONIS (ZBW)
16
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1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
3
Constitutive marketing : towards understanding
brand
community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
4
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
5
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
6
Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments
Loureiro, Sandra Maria Correia
;
Koo, Dong-mo
;
Ribeiro, Lara
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 435-459
Persistent link: https://www.econbiz.de/10010408597
Saved in:
7
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
8
The short- and long-term impact of
brand
placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor
brand
and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
9
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
10
The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid
;
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Ecological economics : the transdisciplinary journal of …
151
(
2018
),
pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
Saved in:
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