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~isPartOf:"Baltic journal of management"
~isPartOf:"EuroMed journal of business"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Dens, Nathalie"
~person:"Diehl, Sandra"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"Electronic Commerce"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
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Consumer behaviour
Dienstleistungsqualität
Electronic Commerce
Markenartikel
Mode
Online retailing
Retail trade
brand personality
Konsumentenverhalten
17
Advertising effects
9
Werbewirkung
9
Advertising
7
Werbung
7
Brand management
6
Markenführung
6
Brand image
5
Markenimage
5
Brand
3
Einzelhandel
3
International marketing
3
Internationales Marketing
3
Product Placement
3
Product placement
3
brand attitude
3
Arzneimittel
2
Cognition
2
Emotion
2
Kognition
2
Materialism
2
Pharmaceutical advertising
2
Pharmaceuticals
2
brand placement
2
emotions
2
international advertising
2
involvement
2
need for cognition
2
shopping intention
2
Anti-obesity
1
Apple Computer Inc.
1
Atmospherics
1
Brand equity
1
Brand extension
1
Brand origin
1
Brand placement
1
Brasilien
1
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All
Undetermined
14
Free
1
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Article
18
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Article in journal
Aufsatz in Zeitschrift
18
Conference paper
2
Konferenzbeitrag
2
Case study
1
Fallstudie
1
Language
All
English
18
Author
All
Dens, Nathalie
Diehl, Sandra
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Ko, Eunju
17
Kim, Kyung Hoon
9
Vitell, Scott J.
8
Smit, Edith G.
6
Van Kenhove, Patrick
6
Chang, Chun-Tuan
5
Chowdhury, Rafi M. M. I.
5
Kim, Juran
5
Mirosa, Miranda
5
Moschis, George P.
5
Singh, Jatinder Jit
5
Aiello, Gaetano
4
Bae, Joonheui
4
Bremer, Phil
4
Chun, Eunha
4
Eisend, Martin
4
Islam, Tahir
4
Kwak, Hyokjin
4
Mathur, Anil
4
Matthes, Jörg
4
Mattila, Pekka
4
Román, Sergio
4
Russell, Cristel Antonia
4
Schlegelmilch, Bodo B.
4
Sung, Yongjun
4
Woodside, Arch G.
4
Ackerman, David
3
Arli, Denni
3
Baek, Tae Hyun
3
Bernritter, Stefan F.
3
Bodur, H. Onur
3
Castonguay, Jessica
3
Chae, Heeju
3
Choi, Yung Kyun
3
Chung, Christina
3
De Bock, Tine
3
Deutsch, Jonathan
3
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Baltic journal of management
EuroMed journal of business
International journal of advertising : the quarterly review of marketing communications
Journal of business ethics : JOBE
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
34
Journal of retailing and consumer services
12
Journal of promotion management : innovations in planning and applied research
7
Journal of marketing communications
5
The journal of brand management : an international journal
5
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of electronic commerce research : JECR
4
Journal of promotion management : JPM
4
International journal of retail & distribution management
3
Psychology & marketing
3
Cogent business & management
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of advertising : the review of marketing communications
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Electronic commerce research
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of contemporary hospitality management
1
International journal of electronic commerce : IJEC
1
International journal of innovation management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
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Source
All
ECONIS (ZBW)
18
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1
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10
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18
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1
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
2
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
Constitutive marketing : towards understanding
brand
community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
4
Positive and negative antecedents of purchasing eco-friendly products : a comparison between green and non-green consumers
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Journal of business ethics : JOBE
134
(
2016
)
2
,
pp. 229-247
Persistent link: https://www.econbiz.de/10011471283
Saved in:
5
Shame on you : when materialism leads to purchase intentions toward counterfeit products
Davidson, Alexander
;
Nepomuceno, Marcelo Vinhal
; …
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 479-494
Persistent link: https://www.econbiz.de/10011998595
Saved in:
6
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Saved in:
7
The short- and long-term impact of
brand
placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor
brand
and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
8
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
9
When materialists intend to resist consumption : the moderating role of self-control and long-term orientation
Nepomuceno, Marcelo Vinhal
;
Laroche, Michel
- In:
Journal of business ethics : JOBE
143
(
2017
)
3
,
pp. 467-483
Persistent link: https://www.econbiz.de/10011755187
Saved in:
10
Advertising and country-of-origin images as sources of
brand
equity and the moderating role of
brand
typicality
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Baltic journal of management
12
(
2017
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10011707209
Saved in:
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