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~isPartOf:"Baltic journal of management"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
~subject:"Mode"
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Konsumentenverhalten
Mode
Consumer behaviour
4
Brand image
2
Brand management
2
Designation of origin
2
Herkunftsbezeichnung
2
Markenführung
2
Markenimage
2
Advertising
1
Advertising effects
1
Agonistic emotions
1
Auslandsinvestition
1
Brand equity
1
Brand origin
1
Company misconduct
1
Comparison
1
Consumer-brand engagement
1
Consumers' online brand-related activities
1
Country of manufacture
1
Country of origin
1
Country stereotypes
1
Foreign investment
1
Internet marketing
1
Multinationales Unternehmen
1
Netherlands
1
Niederlande
1
Online-Marketing
1
Perceived country similarity
1
Punitive intent
1
Rules of origin
1
Smartphones
1
Social Web
1
Social media
1
Social media types
1
Social web
1
Transnational corporation
1
Ursprungsregeln
1
Uses and gratifications
1
Vergleich
1
Viral marketing
1
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Pauwels, Koen
5
Hoffman, Donna L.
4
Labrecque, Lauren I.
4
Noort, Guda van
4
Novak, Thomas P.
4
Verhoef, Peter C.
4
Bijmolt, Tammo H. A.
3
Eigenraam, Anniek W.
3
Hofacker, Charles F.
3
Malthouse, Edward C.
3
Shankar, Venkatesh
3
Spann, Martin
3
Verlegh, Peeter
3
Bacile, Todd J.
2
Bernritter, Stefan F.
2
Breugelmans, Els
2
Buzeta, Cristian
2
Casado-Aranda, Luis-Alberto
2
Chu, Junhong
2
Currim, Imran S.
2
Dens, Nathalie
2
Dholakia, Utpal M.
2
Du, Yunzhou
2
Eelen, Jiska
2
Flavián Blanco, Carlos
2
Fong, Cher Min
2
Gensler, Sonja
2
Ghosh, Tathagata
2
Gineikiene, Justina
2
Gottschalk, Sabrina Alexandra
2
Grewal, Dhruv
2
Grisaffe, Douglas B.
2
Hennig-Thurau, Thorsten
2
Hollebeek, Linda D.
2
Iacobucci, Dawn
2
Johnson, Devon S.
2
Kalyanam, Kirthi
2
Kannan, P. K.
2
Kerkhof, Peter
2
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Baltic journal of management
International business review : the official journal of the European International Business Academy
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
33
Journal of retailing and consumer services
12
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing communications
5
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of promotion management : JPM
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Psychology & marketing
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Marketing and multicultural diversity
2
The journal of product & brand management
2
The service industries journal
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Challenges and trends in modern banking
1
Cogent business & management
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic commerce research
1
EuroMed journal of business
1
European journal of marketing : EJM
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of strategic e-business management
1
International advertising and communication : current insights and empirical findings
1
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ECONIS (ZBW)
4
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1
Advertising and country-of-origin images as sources of
brand
equity and the moderating role of
brand
typicality
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Baltic journal of management
12
(
2017
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10011707209
Saved in:
2
Balance and sequence in online reviews : how perceived usefulness affects attitudes and intentions
Purnawirawan, Nathalia
;
Pelsmacker, Patrick de
;
Dens, …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
4
,
pp. 244-255
Persistent link: https://www.econbiz.de/10009631544
Saved in:
3
Motivations to use different social media types and their impact on consumers' online
brand
-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
4
Foreign company misconduct and how consumers' punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country
Barbarossa, Camilla
;
Buzeta, Cristian
;
Pelsmacker, …
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013399558
Saved in:
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