Narrow search
Showing 1 - 4 of 4
Cover Image
Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality
Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger - In: Baltic journal of management 12 (2017) 2, pp. 153-170
Persistent link: https://www.econbiz.de/10011707209
Cover Image
Foreign company misconduct and how consumers' punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country
Barbarossa, Camilla; Buzeta, Cristian; Pelsmacker, … - In: International business review : the official journal of … 31 (2022) 5, pp. 1-18
Persistent link: https://www.econbiz.de/10013399558
Cover Image
Perceived corporate social responsibility effects across nations : the role of national institutions
Zimmer, Lukas; Swoboda, Bernhard - In: International business review : the official journal of … 32 (2023) 3, pp. 1-13
Persistent link: https://www.econbiz.de/10014282921
Cover Image
The role of national institutions in the effects of consumers’ perceived customer orientation and firm innovativeness
Jacobs, Nele; Swoboda, Bernhard - In: International business review : the official journal of … 32 (2023) 5, pp. 1-15
Persistent link: https://www.econbiz.de/10014450234