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~isPartOf:"Beiträge zum Produkt-Marketing"
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Produktgestaltung
39
Product design
17
Theorie
11
Theory
11
Deutschland
6
Marketing management
6
Marketingmanagement
6
Produktmarketing
6
Germany
5
Industriedesign
4
Design
3
Marketing
3
Perception
3
Wahrnehmung
3
Consumer behaviour
2
Gebrauchsgut
2
Konsumentenverhalten
2
Langlebigkeit
2
Marke
2
Marktforschung
2
Metapher
2
Product management
2
Produkt
2
Produktmanagement
2
Social psychology
2
Sozialpsychologie
2
Absatz
1
Absatzplanung
1
Absatzpolitik
1
Aesthetics
1
Anmutungsleistung
1
Archetypus
1
Architecture
1
Architektur
1
Bewertung
1
Brand image
1
Brand management
1
Consumer goods marketing
1
Cultural identity
1
Dekoration
1
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Book / Working Paper
39
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Hochschulschrift
21
Graue Literatur
14
Non-commercial literature
14
Dissertation u.a. Prüfungsschriften
13
Bibliografie enthalten
10
Bibliography included
10
Thesis
10
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German
37
Undetermined
2
Author
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Bergmann, Carl
2
Frey, Beatrix
2
Friedrich-Liebenberg, Andreas
2
Lehnhardt, Jana-Maria
2
Oerkermann, Gerald
2
Reinmöller, Patrick
2
Schmitz-Maibauer, Heinz H.
2
Stark, Christian K.
2
Vogelsang, Silke
2
Welbers, Georg
2
Wöllenstein, Alexandra
2
Abshof, Isa-Anne
1
Breuer, Norbert
1
Dodt, Ulrich
1
Dörner, Volkhard
1
Endler, Dominik
1
Gladbach, Martina
1
Hase, Holger
1
Krautmann, Axel
1
Lutz, Anja
1
Malaka, Bernward
1
Mayer, Ralf U.
1
Mayer, Ralf Ulrich
1
Medeyros, Monika
1
Röttgen, Wolf-Armin
1
Schewe, Hans-Rüdiger
1
Spies, Heinrich
1
Umminger, Peter
1
Zeh, Nicolas
1
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Förderungsgesellschaft Produkt-Marketing
1
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Beiträge zum Produkt-Marketing
International journal of production research
159
International journal of product development : IJPD
154
Industrial marketing management : the international journal for industrial and high-tech firms
133
The journal of personal selling & sales management : JPSSM
111
Journal of business research : JBR
95
International journal of production economics
73
SpringerLink / Bücher
72
Journal of marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
66
Journal of personal selling & sales management
54
The journal of product innovation management : an international publication of the Product Development & Management Association
52
IEEE transactions on engineering management : EM
48
The journal of business & industrial marketing
47
European journal of operational research : EJOR
44
Europäische Hochschulschriften / 5
39
European journal of marketing : EJM
37
International journal of product lifecycle management : IJPLM
36
Journal of marketing research : JMR
36
Journal of retailing and consumer services
36
International journal of industrial organization
35
Journal of the Academy of Marketing Science
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Harvard business review : HBR
31
Faculty & research / Insead : working paper series
30
Psychology & marketing
29
The journal of industrial economics
28
Human factors and ergonomics in consumer product design : methods and techniques
27
Journal of marketing education : JME
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
California management review
26
Product experience
26
Production and operations management : an international journal of the Production and Operations Management Society
26
Research policy : policy, management and economic studies of science, technology and innovation
25
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
22
Management Science
21
The American economic review
21
Business horizons
20
International journal of technology management : IJTM
20
The journal of real estate finance and economics
20
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ECONIS (ZBW)
25
USB Cologne (EcoSocSci)
14
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1
Zur Analyse von Verständlichkeitsproblemen bei der Gestaltung von Gebrauchsanleitungen
Krautmann, Axel
-
1981
Persistent link: https://www.econbiz.de/10000420816
Saved in:
2
Produktsprache - Verständlichkeit des Umgangs mit Produkten durch
Produktgestaltung
Reinmöller, Patrick
-
1995
Persistent link: https://www.econbiz.de/10000550524
Saved in:
3
Der Stoff als Mittel anmutungshafter
Produktgestaltung
: Grundzüge einer Materialpsychologie
Schmitz-Maibauer, Heinz H.
-
1976
Persistent link: https://www.econbiz.de/10000418475
Saved in:
4
Anmutungsleistungen von Produkten : zur Katalogisierung, Strukturisierung und Stratifikation anmutungshafter Produktleistungen
Friedrich-Liebenberg, Andreas
-
1976
Persistent link: https://www.econbiz.de/10000049986
Saved in:
5
Produktpositionierung
Mayer, Ralf U.
-
1984
Persistent link: https://www.econbiz.de/10000087785
Saved in:
6
Plagiate im Produktdesign
Lutz, Anja
-
1997
Persistent link: https://www.econbiz.de/10000671312
Saved in:
7
Integriertes Designmanagement
Spies, Heinrich
-
1993
Persistent link: https://www.econbiz.de/10000374364
Saved in:
8
Funktionsprinzipien als Mittel der
Produktgestaltung
Bergmann, Carl
-
1979
Persistent link: https://www.econbiz.de/10000600834
Saved in:
9
Erfolgsfaktor Produktdesign
Zeh, Nicolas
-
2010
Persistent link: https://www.econbiz.de/10011645834
Saved in:
10
Imageorientierte Entscheidungen im Produktmarketing
Malaka, Bernward
-
1991
Persistent link: https://www.econbiz.de/10008730554
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