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~isPartOf:"Beiträge zum Produkt-Marketing"
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Produktgestaltung
39
Product design
17
Theorie
11
Theory
11
Deutschland
6
Marketing management
6
Marketingmanagement
6
Produktmarketing
6
Germany
5
Industriedesign
4
Design
3
Marketing
3
Perception
3
Wahrnehmung
3
Consumer behaviour
2
Gebrauchsgut
2
Konsumentenverhalten
2
Langlebigkeit
2
Marke
2
Marktforschung
2
Metapher
2
Product management
2
Produkt
2
Produktmanagement
2
Social psychology
2
Sozialpsychologie
2
Absatz
1
Absatzplanung
1
Absatzpolitik
1
Aesthetics
1
Anmutungsleistung
1
Archetypus
1
Architecture
1
Architektur
1
Bewertung
1
Brand image
1
Brand management
1
Consumer goods marketing
1
Cultural identity
1
Dekoration
1
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39
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Hochschulschrift
21
Graue Literatur
14
Non-commercial literature
14
Dissertation u.a. Prüfungsschriften
13
Bibliografie enthalten
10
Bibliography included
10
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10
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German
37
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Bergmann, Carl
2
Frey, Beatrix
2
Friedrich-Liebenberg, Andreas
2
Lehnhardt, Jana-Maria
2
Oerkermann, Gerald
2
Reinmöller, Patrick
2
Schmitz-Maibauer, Heinz H.
2
Stark, Christian K.
2
Vogelsang, Silke
2
Welbers, Georg
2
Wöllenstein, Alexandra
2
Abshof, Isa-Anne
1
Breuer, Norbert
1
Dodt, Ulrich
1
Dörner, Volkhard
1
Endler, Dominik
1
Gladbach, Martina
1
Hase, Holger
1
Krautmann, Axel
1
Lutz, Anja
1
Malaka, Bernward
1
Mayer, Ralf U.
1
Mayer, Ralf Ulrich
1
Medeyros, Monika
1
Röttgen, Wolf-Armin
1
Schewe, Hans-Rüdiger
1
Spies, Heinrich
1
Umminger, Peter
1
Zeh, Nicolas
1
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Förderungsgesellschaft Produkt-Marketing
1
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Beiträge zum Produkt-Marketing
International journal of production research
156
International journal of product development : IJPD
154
International journal of industrial organization
140
NBER working paper series
137
Working paper / National Bureau of Economic Research, Inc.
118
Management science : journal of the Institute for Operations Research and the Management Sciences
107
NBER Working Paper
102
Economics letters
93
The journal of industrial economics
92
Europäische Hochschulschriften / 5
76
International journal of production economics
73
The American economic review
70
Discussion paper / Centre for Economic Policy Research
69
Journal of economic theory
67
Review of industrial organization : RIO
64
CESifo working papers
58
SpringerLink / Bücher
57
Southern economic journal
56
Staff working paper / Bank of Canada
55
The journal of product innovation management : an international publication of the Product Development & Management Association
50
The Rand journal of economics
49
Discussion papers / CEPR
48
IEEE transactions on engineering management : EM
48
Journal of marketing
44
Working paper
44
European journal of operational research : EJOR
43
European economic review : EER
42
Faculty & research / Insead : working paper series
42
Journal of business research : JBR
41
Journal of economics
40
The quarterly journal of economics
40
The economic journal : the journal of the Royal Economic Society
38
Energy economics
35
International economic review
35
International journal of product lifecycle management : IJPLM
35
Journal of international economics
34
Research policy : policy, management and economic studies of science, technology and innovation
34
Discussion paper
33
Journal of political economy
33
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ECONIS (ZBW)
25
USB Cologne (EcoSocSci)
14
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1
Produktsprache - Verständlichkeit des Umgangs mit Produkten durch
Produktgestaltung
Reinmöller, Patrick
-
1995
Persistent link: https://www.econbiz.de/10000550524
Saved in:
2
Einstellungstypen als Instrument für Produktmarketingentscheidungen : ein Marktsegmentierungsmodell
Breuer, Norbert
-
1980
Persistent link: https://www.econbiz.de/10000624830
Saved in:
3
Produktvariation als Marketingstrategie zur Erhaltung des Angebotserfolges
Röttgen, Wolf-Armin
-
1980
Persistent link: https://www.econbiz.de/10000412697
Saved in:
4
Der Stoff als Mittel anmutungshafter
Produktgestaltung
: Grundzüge einer Materialpsychologie
Schmitz-Maibauer, Heinz H.
-
1976
Persistent link: https://www.econbiz.de/10000418475
Saved in:
5
Zur Analyse von Verständlichkeitsproblemen bei der Gestaltung von Gebrauchsanleitungen
Krautmann, Axel
-
1981
Persistent link: https://www.econbiz.de/10000420816
Saved in:
6
Funktionsprinzipien als Mittel der
Produktgestaltung
Bergmann, Carl
-
1979
Persistent link: https://www.econbiz.de/10000600834
Saved in:
7
Integriertes Designmanagement
Spies, Heinrich
-
1993
Persistent link: https://www.econbiz.de/10000374364
Saved in:
8
Plagiate im Produktdesign
Lutz, Anja
-
1997
Persistent link: https://www.econbiz.de/10000671312
Saved in:
9
Anmutungsleistungen von Produkten : zur Katalogisierung, Strukturisierung und Stratifikation anmutungshafter Produktleistungen
Friedrich-Liebenberg, Andreas
-
1976
Persistent link: https://www.econbiz.de/10000049986
Saved in:
10
Produktpositionierung
Mayer, Ralf U.
-
1984
Persistent link: https://www.econbiz.de/10000087785
Saved in:
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