Narrow search
Showing 1 - 10 of 10
Cover Image
An overview of marketing planning in UK manufacturing companies
Greenley, Gordon E. - In: European journal of marketing : EJM 16 (1982) 7, pp. 3-15
Persistent link: https://www.econbiz.de/10001071486
Cover Image
Servitization of industrial enterprises through acquisitions : a success story
Oberle, Laura Johanna - 2020
Persistent link: https://www.econbiz.de/10012138684
Cover Image
Proactive entrepreneurial behaviour, market orientation, and innovation outcomes : a study of small- and medium-sized manufacturing firms in the UK
Liu, Gordon; Ko, Wai Wai; Ngugi, Isaac K.; Takeda, Sachiko - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1980-2001
Persistent link: https://www.econbiz.de/10011773814
Cover Image
Effects of size, market and strategic orientation on innovation in non-high-tech manufacturing SMEs
Laforet, Sylvie - In: European journal of marketing : EJM 43 (2009) 1/2, pp. 188-212
Persistent link: https://www.econbiz.de/10009525875
Cover Image
Marketing-orientated pricing : understanding and applying factors that discriminate between successful high and low price strategies
Jobber, David; Shipley, David - In: European journal of marketing : EJM 46 (2012) 11/12, pp. 1647-1670
Persistent link: https://www.econbiz.de/10009707872
Cover Image
Organisational learning and value creation in business markets
López Sánchez, José Ángel; Santos Vijande, María … - In: European journal of marketing : EJM 44 (2010) 11/12, pp. 1612-1641
Persistent link: https://www.econbiz.de/10008773210
Cover Image
Adaptations in a supplier-manufacturer network : a research note
Hagberg-Andersson, Åsa; Grønhaug, Kjell - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 34-41
Persistent link: https://www.econbiz.de/10003949183
Cover Image
Learning about customers : managing B2B alliances between small technology startups and industry leaders
Perez, Lourdes; Whitelock, Jeryl; Florin, Juan M. - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 431-462
Persistent link: https://www.econbiz.de/10009733025
Cover Image
Shared learning in supply networks : evidence from an emerging market supply network
Mason, Katy; Oshri, Ilan; Leek, Sheena - In: European journal of marketing : EJM 46 (2012) 11/12, pp. 1743-1762
Persistent link: https://www.econbiz.de/10009678022
Cover Image
Standardisierung von Führungsverhalten : eine Analyse der Internalisierung und Reproduktion von Führungskonzeptionen
Schalk, Anne-Marie - 2015
Persistent link: https://www.econbiz.de/10010477597