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~isPartOf:"Beyond sustainability"
~isPartOf:"Customer Experience : Forum Dienstleistungsmanagement"
~person:"Bartl, Christopher"
~person:"Belk, Russell W."
~person:"Diehl, Sandra"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Keller, Kevin Lane"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
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~type_genre:"Sammlung"
~type_genre:"Systematic review"
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Bartl, Christopher
Belk, Russell W.
Diehl, Sandra
Foxall, Gordon R.
Gröppel-Klein, Andrea
Keller, Kevin Lane
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
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Beyond sustainability
Customer Experience : Forum Dienstleistungsmanagement
Legends in consumer behavior
12
Consumer behavior analysis : (a) rational approach to consumer choice
4
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
3
Measuring and managing brands
3
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Brand management ; Vol. 2
2
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Cutting edge international research
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Electronic retailing
2
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
2
Handbook of developments in consumer behaviour
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Handbook of qualitative research methods in marketing
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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International advertising and communication : current insights and empirical findings
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International journal of advertising : the quarterly review of marketing communications
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Marketing and multicultural diversity
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Medien im Marketing : Optionen der Unternehmenskommunikation
2
SpringerLink / Bücher
2
The SAGE handbook of marketing theory
2
Theoretische Fundierung und praktische Relevanz der Handelsforschung
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Contemporary consumer culture theory
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Das Discount-Phänomen : eine 360-Grad-Betrachtung
1
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
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30 Jahre "Erlebnismarketing" und "Erlebnisgesellschaft" : die Entwicklung des Phänomens "Erlebnisorientierung" und State-of-the-Art der Forschung
Gröppel-Klein, Andrea
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 37-60)
.
2012
Persistent link: https://www.econbiz.de/10009549644
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2
How sustainable is sustainability? : the impact of corporate social irresponsibility on consumer behaviour in retailing
Schramm-Klein, Hanna
;
Steinmann, Sascha
- In:
Beyond sustainability
,
(pp. 122-137)
.
2014
Persistent link: https://www.econbiz.de/10010341249
Saved in:
3
The problem of consumer sovereignty and the concept of consumer democracy
Gröppel-Klein, Andrea
- In:
Beyond sustainability
,
(pp. 109-121)
.
2014
Persistent link: https://www.econbiz.de/10010341250
Saved in:
4
Customer Experiences, Kundenbegeisterung und Service Excellence : die Spezifikation DIN SPEC 77224
Gouthier, Matthias
;
Giese, Andreas
;
Bartl, Christopher
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 63-83)
.
2012
Persistent link: https://www.econbiz.de/10009549642
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