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~isPartOf:"Brand management ; Vol. 1"
~isPartOf:"The evolution of integrated marketing communications : the customer-driven marketplace"
~subject:"Brand image"
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Brand management ; Vol. 1
The evolution of integrated marketing communications : the customer-driven marketplace
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The
marketing
advantages of strong brands
Hoeffler, Steve
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Keller, Kevin Lane
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2010
Persistent link: https://www.econbiz.de/10003924114
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Building strong brands in a modern
marketing
communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
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(pp. 65-81)
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2011
Persistent link: https://www.econbiz.de/10009232920
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