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~isPartOf:"Brand management ; Vol. 2"
~person:"Benkenstein, Martin"
~person:"Gröppel-Klein, Andrea"
~person:"Keller, Kevin Lane"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Swait, Joffre"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Bibliography included"
~type_genre:"Reprint"
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Konsumentenverhalten
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Brand management
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Consumer behaviour
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Benkenstein, Martin
Gröppel-Klein, Andrea
Keller, Kevin Lane
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Swait, Joffre
Aaker, Jennifer
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Ehrenberg, Andrew S. C.
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Sharp, Byron
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Sinha, Rajiv K.
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Brand management ; Vol. 2
Cross-cultural and critical perspectives on brands
2
Measuring and managing brands
2
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
Brand management ; Vol. 1
1
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Gabler Edition Wissenschaft : Forschungsgruppe Konsum und Verhalten
1
Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
1
Konsum und Verhalten
1
Marketing-mix strategies - product strategy and promotion strategy
1
The evolution of brands : from signals of quality to storehouses of trust
1
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ECONIS (ZBW)
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Conceptualizing, measuring, and managing customer-based
brand
equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
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2
The structure of survey-based
brand
metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
-
2010
Persistent link: https://www.econbiz.de/10003924348
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