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Brand management ; Vol. 2
The journal of brand management : an international journal
5
Journal of business research : JBR
4
Business horizons
3
Revue française de gestion : hommes et techniques
3
Analyse financière
2
Remarques
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The journal of product & brand management
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Business Horizons
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City branding : theory and cases
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Handbuch Mergers & Acquisitions Management
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International marketing review
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Journal of brand management: advanced collections
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Journal of personal selling & sales management
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Journal of revenue and pricing management
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Journal of strategic management education : JSME
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Les Cahiers de Recherche
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Les cahiers de recherche / HEC Paris
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Luxury marketing : a challenge for theory and practice
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Marketing Science
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Raison présente
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Revue française du marketing
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The Routledge companion to contemporary brand management
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The brand challenge : adapting branding to sectorial imperatives
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The definitive book of branding
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Do brand personality scales really measure brand personality?
Azoulay, Audrey
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Kapferer, Jean-Noël
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2010
Persistent link: https://www.econbiz.de/10003924375
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Brand identity and positioning
Kapferer, J. N.
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2010
Persistent link: https://www.econbiz.de/10003924364
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