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~isPartOf:"Brand management ; Vol. 4"
~person:"Benet-Martínez, Verónica"
~person:"Hong, Heung-Ja"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Valenzuela, Ana"
~subject:"Konsumentenverhalten"
~subject:"Luxusgüter"
~subject:"Mode"
~subject:"Perception"
~type_genre:"Reprint"
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Benet-Martínez, Verónica
Hong, Heung-Ja
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Valenzuela, Ana
Ahuvia, Aaron C.
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Alden, Dana
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Brand management ; Vol. 4
Cross-cultural and critical perspectives on brands
2
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
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ECONIS (ZBW)
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The effect of corporate branding dimensions on consumers' product evaluation : a cross-cultural analysis
Souiden, Nizar
;
Kassim, Norizan M.
;
Hong, Heung-Ja
-
2010
Persistent link: https://www.econbiz.de/10003922775
Saved in:
2
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
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3
Performance of store brands : a cross-country analysis of consumer store-
brand
preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
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