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~isPartOf:"Brand research : [an outcome of the second International Conference on Brand Management]"
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Brand research : [an outcome of the second International Conference on Brand Management]
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The polytheism of branding : evaluating brands through their worship
Wilson, Jon A. J.
;
Liu, Jonathan
- In:
Brand research : [an outcome of the second …
,
(pp. 207-229)
.
2009
Persistent link: https://www.econbiz.de/10009623333
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