Knowledge of customers’ image of a store is an essential factor in the management of retail outlets. This article presents a case study of the effect of the image customers have of a shoe store on their satisfaction, based on a descriptive and quantitative survey, with the application of a...

The effects resulting from the information about the products and services’ country of origin are directly affected by the image buyers have towards the country. This paper aims to verify which country image dimensions can be observed in a study about China’s image, through the application...

This study aimed to compare the influence of different musical styles on customers’ behavior and attitude. An experiment was conducted in a retail store in the city of Uberaba (MG). In this experiment, three different musical styles were tested (country, axé and pop rock) and the absence of...