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Children's advertising literacy : do BMI, body shape perception, self-esteem and TV exposure matter?
Spielvogel, Julia; Terlutter, Ralf - In: Breaking new ground in theory and practice, (pp. 147-162). 2011
Persistent link: https://www.econbiz.de/10009380024
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Differences in children's processing of advergames and TV commercials
Waiguny, Martin K. J.; Terlutter, Ralf - In: Breaking new ground in theory and practice, (pp. 35-51). 2011
Persistent link: https://www.econbiz.de/10009380035
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A study on the impact of TV advertising contacts during dinner
Silberer, Günter; Steinmann, Sascha; Blohm, Inga; … - In: Breaking new ground in theory and practice, (pp. 439-451). 2011
Persistent link: https://www.econbiz.de/10009380991