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~isPartOf:"Breaking new ground in theory and practice"
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Breaking new ground in theory and practice
Working papers / Faculty of Applied Economics, Universiteit Antwerpen
43
Working Papers / Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
35
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
17
International journal of advertising : the quarterly review of marketing communications
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Journal of business research : JBR
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Journal of quality technology : a quarterly journal of methods, applications and related topics
12
Journal of marketing communications
11
KBI
11
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
11
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
9
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
9
Journal of advertising : official publication of the American Academy of Advertising
7
International journal of advertising : the review of marketing communications
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Computational Statistics & Data Analysis
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European journal of operational research : EJOR
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International Marketing Review
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Journal of Business Research
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Young Consumers
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
Journal of electronic commerce research : JECR
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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The journal of brand management : an international journal
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Belgian journal of operations research, statistics and computer science
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Computers & operations research : and their applications to problems of world concern ; an international journal
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Journal of advertising research
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Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
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Journal of business ethics : JOBE
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Journal of service management
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Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
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The SAGE handbook of marketing ethics
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Young consumers : insight and ideas for responsible marketers
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4OR : a quarterly journal of operations research
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Applied economics
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Text or pictures? : effectiveness of verbal information and visual cues in advertisements for new brands versus extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Puttemans, Bianca
- In:
Breaking new ground in theory and practice
,
(pp. 343-357)
.
2011
Persistent link: https://www.econbiz.de/10009381004
Saved in:
2
Affect is an important factor in processing Alzheimer disease awareness messages
Lewi, Martine
;
Pelsmacker, Patrick de
- In:
Breaking new ground in theory and practice
,
(pp. 55-73)
.
2011
Persistent link: https://www.econbiz.de/10009380034
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