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~isPartOf:"Breaking new ground in theory and practice"
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Advertising effects
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Eisend, Martin
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Breaking new ground in theory and practice
Journal of business research : JBR
17
Industrial marketing management : the international journal for industrial and high-tech firms
15
International journal of advertising : the quarterly review of marketing communications
15
Journal of advertising : official publication of the American Academy of Advertising
13
Journal of advertising
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International journal of advertising : the review of marketing communications
9
Journal of advertising research
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Journal of the Academy of Marketing Science
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Psychology & marketing
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
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European Advertising Academy
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Journal of international marketing
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Journal of marketing management : MM
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SpringerLink / Bücher
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Advances in advertising research
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BuR - Business Research
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European Journal of Marketing
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European journal of marketing : EJM
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International marketing review
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Journal of current issues and research in advertising : JCIRA
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Marketing letters : a journal of research in marketing
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The journal of product & brand management
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin / Betriebswirtschaftliche Reihe
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Product & Brand Management
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Business research
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Discussion Papers / Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
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Diskussionsbeiträge
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Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
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International Marketing Review
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Journal of Business Research
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Journal of business economics : JBE
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Journal of marketing
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Journal of strategic marketing
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Marketing : ZFP ; journal of research and management
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Marketing Letters
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Business research : BuR ; official open access journal of VHB, Verband der Hochschullehrer für Betriebswirtschaft e.V
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The effectiveness of publicity versus advertising : a meta-analysis
Eisend, Martin
;
Küster-Rohde, Franziska
- In:
Breaking new ground in theory and practice
,
(pp. 279-293)
.
2011
Persistent link: https://www.econbiz.de/10009380712
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2
Effects of celebrity endorsers' attractiveness and expertise on brand recall of transformational and informational products
Langner, Tobias
;
Eisend, Martin
- In:
Breaking new ground in theory and practice
,
(pp. 453-462)
.
2011
Persistent link: https://www.econbiz.de/10009380990
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