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~isPartOf:"Bridging the gap between advertising academia and practice"
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Bridging the gap between advertising academia and practice
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of retailing
16
MSI reports : working paper series
14
Journal of the Academy of Marketing Science
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Journal of Service Management
7
Journal of marketing
7
Journal of advertising
6
Journal of marketing research : JMR
6
Journal of service management
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Management science : journal of the Institute for Operations Research and the Management Sciences
5
Mays Business School Research Paper
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Handbook of marketing strategy
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International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
4
Marketing Science
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing management : MM
3
Journal of service research : JSR
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Management Science
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Report / Marketing Science Institute
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Review of marketing research
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CESifo Working Paper
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Challenges in an age of dis-engagement
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Harvard-Business-Manager : das Wissen der Besten
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Journal of advertising research
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Journal of marketing communications
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Journal of media business studies
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Legends in marketing
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MIT sloan management review
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Retailing in the 21st century : current and future trends
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The American economic review
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Advances in applied microeconomics : a research annual
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Advertising in new formats and media : current research and implications for marketers
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American Economic Review
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Breaking new ground in theory and practice
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The effect of online customer reviews' characteristics on sales
Maslowska, Ewa
;
Malthouse, Edward C.
;
Bernritter, Stefan F.
- In:
Bridging the gap between advertising academia and practice
,
(pp. 87-100)
.
2017
Persistent link: https://www.econbiz.de/10011540319
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How customers engage with brands : a new framework
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Bridging the gap between advertising academia and practice
,
(pp. 231-243)
.
2017
Persistent link: https://www.econbiz.de/10011540381
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