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The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar; Szőcs, Ilona; Diamantopoulos, Adamantios - In: British journal of management 33 (2022) 4, pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
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Consumer perceptions of sustainable development goals : conceptualization, measurement and contingent effects
Foroudi, Pantea; Marvi, Reza; Cuomo, Maria T.; Bagozzi, … - In: British journal of management 34 (2023) 3, pp. 1157-1183
Persistent link: https://www.econbiz.de/10014336264
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Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal; Sharifah Faridah Syed Alwi; Babu, … - In: British journal of management 34 (2023) 3, pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
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Why firm's reactive eco-innovation may lead to consumers’ boycott
Liao, Zhongju; Liu, Yan - In: British journal of management 33 (2022) 2, pp. 1110-1122
Persistent link: https://www.econbiz.de/10013186092
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Harnessing customer mindset metrics to boost consumer spending : a cross-country study on routes to economic and business growth
Shaalan, Ahmed; Agag, Gomaa; Tourky, Marwa - In: British journal of management 34 (2023) 1, pp. 442-465
Persistent link: https://www.econbiz.de/10014279217
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The pandemic consumer response : a stockpiling perspective and shopping channel preferences
Papagiannidis, Savvas; Alamanos, Eleftherios; … - In: British journal of management 34 (2023) 2, pp. 664-691
Persistent link: https://www.econbiz.de/10014279316
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Eyes wide shut? : understanding and managing consumers’ visual processing of country-of-origin cues
Halkias, Georgios; Florack, Arnd; Diamantopoulos, Adamantios - In: British journal of management 33 (2022) 3, pp. 1432-1446
Persistent link: https://www.econbiz.de/10013331130