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2001 - The Brand Management Od...
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British journal of management : BJM
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Brand management ; Vol. 4
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The Service Brand as Relationships Builder
Dall'Olmo Riley, Francesca
;
Chernatony, Leslie de
- In:
British journal of management : BJM
11
(
2000
)
2
,
pp. 137-150
Persistent link: https://www.econbiz.de/10007179622
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