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~isPartOf:"Building corporate identity, image and reputation in the digital era"
~language:"eng"
~type_genre:"Fallstudie"
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Building corporate identity, image and reputation in the digital era
International journal of production economics
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International journal of production research
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Contributions to management science
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Harvard business review : HBR
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American journal of agricultural economics
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Cases on branding strategies and product development : successes and pitfalls
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Lecture notes in economics and mathematical systems : LNEMS
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Research report / Graduate School Research Institute Systems, Organisations and Management
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Discussion paper / Center for Economic Research, Tilburg University
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Enterprise information systems : 8th International Conference, ICEIS 2006, Paphos, Cyprus, May 23 - 27, 2006 ; revised selected papers
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European journal of law and economics
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International journal of sports marketing & sponsorship
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Brand knowledge, brand community and brand engagement
Gupta, Suraksha
;
Cao, Dongmei
;
Abuelmaatti, Aisha
- In:
Building corporate identity, image and reputation in …
,
(pp. 444-466)
.
2022
Persistent link: https://www.econbiz.de/10012609416
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Building and sustaining personal brand : examining the effectiveness of personal branding in the context of education
Tourky, Marwa
;
Foroudi, Pantea
;
Al-Zadjali, Fatma Haji
- In:
Building corporate identity, image and reputation in …
,
(pp. 467-486)
.
2022
Persistent link: https://www.econbiz.de/10012609418
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