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Gelb, Betsy D.
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Business Horizons
Business horizons
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California management review
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Computational Statistics & Data Analysis
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Consumer behavior : contemporary research in action
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Marketing management and the decision sciences: theory and applications
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Marketing-Soziologie : soziale Interaktionen als Determinanten des Marktverhaltens
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Selected aspects of consumer behavior : A summary from the perspective of different disciplines. Prep. for: Nat. Science Foundation, Directorate for Research Applications
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The myth of marketing in banking : Are bankers practicing what they preach?
Brien, Richard H.
;
Stafford, James E.
- In:
Business Horizons
10
(
1967
)
1
,
pp. 71-78
Persistent link: https://www.econbiz.de/10005354353
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2
Service marketing lessons from the professionals
Gelb, Betsy D.
;
Smith, Samuel V.
;
Gelb, Gabriel M.
- In:
Business Horizons
31
(
1988
)
5
,
pp. 29-34
Persistent link: https://www.econbiz.de/10005333546
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3
The challenge to marketing dominance : Will social responsibility be recognized
Brien, Richard H.
;
Gelb, Betsy D.
;
Trammell, William D.
- In:
Business Horizons
15
(
1972
)
1
,
pp. 23-30
Persistent link: https://www.econbiz.de/10005326590
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4
Who's more critical of business: Men or women?
Stafford, James E.
;
Gelb, Betsy D.
- In:
Business Horizons
21
(
1978
)
1
,
pp. 5-10
Persistent link: https://www.econbiz.de/10005354564
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5
Corporate social research
Stafford, James E.
;
Enis, Ben M.
- In:
Business Horizons
22
(
1979
)
5
,
pp. 50-58
Persistent link: https://www.econbiz.de/10005327065
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