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Competing on performance on the global marketplace : applying business analytics as a robust decision tool
Rajagopal - In: Business analytics and cyber security management in …, (pp. 1-13). 2017
Persistent link: https://www.econbiz.de/10011586219
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Interplay of technology and customer value dynamics in banking industry : analytical construct for measuring growth and performance
Rajagopal; Rajagopal, Ananya - In: Business analytics and cyber security management in …, (pp. 147-161). 2017
Persistent link: https://www.econbiz.de/10011586322
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Role of consumer knowledge in developing purchase intentions and driving services efficiency across marketing channels in Mexico
Rajagopal - In: Business analytics and cyber security management in …, (pp. 204-226). 2017
Persistent link: https://www.econbiz.de/10011586353