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Retailing in international markets, 1900-2010 : a response to Godley and Hang's "Globalisation and the evolution of international retailing : a comment on Alexander's "British over...
Alexander, Nicholas - In: Business history 55 (2013) 2, pp. 302-312
Persistent link: https://www.econbiz.de/10009732710
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Brand image, cultural association and marketing : "New Zealand" butter and lamb exports to Britain : c. 1920-1938
Barnes, Felicity; Higgins, David M. - In: Business history 62 (2020) 1, pp. 70-97
Persistent link: https://www.econbiz.de/10012181778
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The development of integrated marketing communications at the British General Post Office, 1931-39
Heller, Michael - In: Business history 58 (2016) 7/8, pp. 1034-1054
Persistent link: https://www.econbiz.de/10011609495
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The organisation of British textile exports to the River Plate and Chile : merchant houses in operation, c. 1810 - 59
Llorca-Jaña, Manuel - In: Business history 53 (2011) 6, pp. 821-865
Persistent link: https://www.econbiz.de/10009382403
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Cross-cultural factors in international branding : introduction
Castro Balaguer, Rafael; Sáiz, Patricio - In: Business history 62 (2020) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10012181747
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The transformation of global luxury brands : the case of the Swiss watch company Longines : 1880-2010
Donzé, Pierre-Yves - In: Business history 62 (2020) 1, pp. 26-41
Persistent link: https://www.econbiz.de/10012181750
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Making Italian fashion global : brand building and management at Gruppo Finanziario Tessile : 1950s-1990s)
Merlo, Elisabetta; Perugini, Mario - In: Business history 62 (2020) 1, pp. 42-69
Persistent link: https://www.econbiz.de/10012181752
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The expansion of branding in international marketing : the case of olive oil : 1870s-1930s
Ramon-Muñoz, Ramon - In: Business history 62 (2020) 1, pp. 98-122
Persistent link: https://www.econbiz.de/10012181780
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The country-of-origin effect and the international expansion of Spanish fashion companies : 1975-2015
Miranda Encarnación, José Antonio - In: Business history 62 (2020) 3, pp. 488-508
Persistent link: https://www.econbiz.de/10012181815
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Institutional biography and the institutionalization of a new organizational template : building the global branded hotel chain
Maclean, Mairi; Harvey, Charles; Suddaby, Roy - In: Business history 66 (2024) 1, pp. 311-339
Persistent link: https://www.econbiz.de/10014578339