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Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim; Smith, Andrew N. - In: Business horizons 59 (2016) 2, pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
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Conceptualising the framework for effectiveness of customer value co-creation in service innovation
Shah, Tejas R. - In: International journal of services and operations management 31 (2018) 1, pp. 121-136
Persistent link: https://www.econbiz.de/10011981101
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Customer self-service platform : the next practice for servitization of manufacturing
Nie, Yong; Kosaka, Michitaka - In: International journal of services and operations management 25 (2016) 2, pp. 259-273
Persistent link: https://www.econbiz.de/10011636430
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Organizational strategies for filling the customer can-do/must-do gap
Ford, Robert C.; McColl-Kennedy, Janet R. - In: Business horizons 58 (2015) 4, pp. 459-468
Persistent link: https://www.econbiz.de/10011300878
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Framing transformation dynamics towards service-orientation : alternative trajectories of B2B relations
Lappalainen, Inka; Valjakke, Tiina; Ahonen, Toni; … - In: International journal of services and operations management 32 (2019) 2, pp. 131-157
Persistent link: https://www.econbiz.de/10012008950
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The friend or foe fallacy : why your best customers may not need your friendship
Dalsace, Frédéric; Jap, Sandy D. - In: Business horizons 60 (2017) 4, pp. 483-493
Persistent link: https://www.econbiz.de/10011707738
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Value co-creation in web-based multisided platforms : a conceptual framework and implications for business model design
Oliveira, Daniel Thomé de; Cortimiglia, Marcelo Nogueira - In: Business horizons 60 (2017) 6, pp. 747-758
Persistent link: https://www.econbiz.de/10011771751
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Innovation development in service firms : a three-model perspective
Anning-Dorson, Thomas - In: International journal of services and operations management 28 (2017) 1, pp. 64-80
Persistent link: https://www.econbiz.de/10011813446
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If you can’t beat them, let them join : the development of strategies to foster consumers’ co-creative practices
Nuttavuthisit, Krittinee - In: Business horizons 53 (2010) 3, pp. 315-324
Persistent link: https://www.econbiz.de/10003981067
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Unveiling user-generated content : designing websites to best present customer reviews
Liu, Qianqian; Karahanna, Elena; Watson, Richard T. - In: Business horizons 54 (2011) 3, pp. 231-240
Persistent link: https://www.econbiz.de/10009126407