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~isPartOf:"Business horizons"
~isPartOf:"World Bank E-Library Archive"
~person:"Cravens, David W."
~person:"Hinterhuber, Andreas"
~subject:"Strategisches Management"
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Strategisches Management
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Cravens, David W.
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Business horizons
World Bank E-Library Archive
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Werte schaffen : Perspektiven einer stakeholderorientierten Unternehmensführung ; Hans H. Hinterhuber zum 65. Geburtstag
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Gaining strategic marketing advantage
Cravens, David W.
- In:
Business horizons
31
(
1988
)
5
,
pp. 44-54
Persistent link: https://www.econbiz.de/10003519758
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2
Strategic forces affecting marketing strategy
Cravens, David W.
- In:
Business horizons
29
(
1986
)
5
,
pp. 77-86
Persistent link: https://www.econbiz.de/10003519771
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3
Digital transformation, the Holy Grail, and the disruption of business models : an interview with Michael Nilles
Nilles, Michael
(
interviewee
); …
- In:
Business horizons
65
(
2022
)
3
,
pp. 261-265
Persistent link: https://www.econbiz.de/10013207700
Saved in:
4
Pricing as a driver of profitable growth : an agenda for CEOs and senior executives
Liozu, Stephan
;
Hinterhuber, Andreas
- In:
Business horizons
65
(
2022
)
4
,
pp. 457-467
Persistent link: https://www.econbiz.de/10013325846
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