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Profiles of the 801 men and 1 women at the top
Boone, Louis E.; Johnson, James C. - In: Business horizons 23 (1980) 1, pp. 47-52
Persistent link: https://www.econbiz.de/10003590816
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Hang on to the marketing concept!
Parasuraman, A. - In: Business horizons 24 (1981) 5, pp. 38-40
Persistent link: https://www.econbiz.de/10003647618
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Round 2 in international business
Vogel, Peter P. - In: Business horizons 11 (1968) 4, pp. 57-62
Persistent link: https://www.econbiz.de/10003700728
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Revenge of the marketing concept : by moving from "science push" to "market pull" research and development, we've sacrificed much creativity, technological parity, throughtful prod...
Riesz, Peter C. - In: Business horizons 23 (1980) 3, pp. 49-53
Persistent link: https://www.econbiz.de/10003667410
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The misuse of marketing: an American tragedy
Bennett, Roger C.; Cooper, Robert G. - In: Business horizons 24 (1981) 6, pp. 51-61
Persistent link: https://www.econbiz.de/10003488327
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Profiles of the 801 men and 1 woman at the top
Boone, Louis E.; Johnsen, James C. - In: Business horizons 23 (1980) 1, pp. 47-52
Persistent link: https://www.econbiz.de/10003499282
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Improving corporate performance through employee-assistance programs
Carr, Julian T.; Hellan, Richard T. - In: Business horizons 23 (1980) 2, pp. 57-60
Persistent link: https://www.econbiz.de/10003510009
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Consumer promotions in service marketing
Lovelock, Christopher H.; Quelch, John A. - In: Business horizons 26 (1983) 3, pp. 66-75
Persistent link: https://www.econbiz.de/10003620493
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Communication barriers in the workplace
MacKenzie, Cheryl L.; Qazi, Carol J. - In: Business horizons 26 (1983) 2, pp. 70-72
Persistent link: https://www.econbiz.de/10003622615
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Futuristics: reducing marketing myopia
Friedman, Hershey - In: Business horizons 23 (1980) 4, pp. 17-20
Persistent link: https://www.econbiz.de/10003553475