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Hang on to the marketing concept!
Parasuraman, A. - In: Business horizons 24 (1981) 5, pp. 38-40
Persistent link: https://www.econbiz.de/10003647618
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Round 2 in international business
Vogel, Peter P. - In: Business horizons 11 (1968) 4, pp. 57-62
Persistent link: https://www.econbiz.de/10003700728
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Revenge of the marketing concept : by moving from "science push" to "market pull" research and development, we've sacrificed much creativity, technological parity, throughtful prod...
Riesz, Peter C. - In: Business horizons 23 (1980) 3, pp. 49-53
Persistent link: https://www.econbiz.de/10003667410
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The misuse of marketing: an American tragedy
Bennett, Roger C.; Cooper, Robert G. - In: Business horizons 24 (1981) 6, pp. 51-61
Persistent link: https://www.econbiz.de/10003488327
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Managerial frameworks for innovative responses in high-tech organizations
Bleicher, Knut; Bleicher, Frank; Paul, Herbert - In: Business horizons 26 (1983) 6, pp. 69-78
Persistent link: https://www.econbiz.de/10003495999
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Productivity improvement : manage it or buy it?
Bobbe, Richard A.; Schaffer, Robert H. - In: Business horizons 26 (1983) 2, pp. 62-69
Persistent link: https://www.econbiz.de/10003496327
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Consumer promotions in service marketing
Lovelock, Christopher H.; Quelch, John A. - In: Business horizons 26 (1983) 3, pp. 66-75
Persistent link: https://www.econbiz.de/10003620493
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Obstacles to corporate innovation
MacIntyre, Shelby H. - In: Business horizons 25 (1982) 1, pp. 23-28
Persistent link: https://www.econbiz.de/10003622409
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Futuristics: reducing marketing myopia
Friedman, Hershey - In: Business horizons 23 (1980) 4, pp. 17-20
Persistent link: https://www.econbiz.de/10003553475
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The case for personal selling : some retailing myths exploded
Cotham, James C. - In: Business horizons 11 (1968) 2, pp. 75-80
Persistent link: https://www.econbiz.de/10003518728