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Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.; Haenlein, Michael - In: Business horizons 53 (2010) 1, pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
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The Britney Spears universe : social media and viral marketing at its best
Kaplan, Andreas M.; Haenlein, Michael - In: Business horizons 55 (2012) 1, pp. 27-31
Persistent link: https://www.econbiz.de/10009500649
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Special issue: digital transformation & disruption
Kaplan, Andreas M. (ed.); Haenlein, Michael (ed.) - 2019
Persistent link: https://www.econbiz.de/10012129156