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Guest editors' perspective: Business analytics : why now and what next?
Acito, Frank; Khatri, Vijay - In: Business horizons 57 (2014) 5, pp. 565-570
Persistent link: https://www.econbiz.de/10010403086
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Paid search : the innovation that changed the web
Laffey, Des - In: Business horizons 50 (2007) 3, pp. 211-218
Persistent link: https://www.econbiz.de/10003462998
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The marketing concept in perspective
McGee, Lynn W.; Spiro, Rosann L. - In: Business horizons 31 (1988) 3, pp. 40-45
Persistent link: https://www.econbiz.de/10003622258
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Airline marketing alliances and US competition policy : does the consumer benefit?
Hemphill, Thomas A. - In: Business horizons 43 (2000) 2, pp. 17-24
Persistent link: https://www.econbiz.de/10001496424
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The rediscovery of the marketing concept
Webster, Frederick E. - In: Business horizons 31 (1988) 3, pp. 29-39
Persistent link: https://www.econbiz.de/10001062635
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From data to action : how marketers can leverage AI
Campbell, Colin L.; Sands, Sean; Ferraro, Carla; Tsao, … - In: Business horizons 63 (2020) 2, pp. 227-243
Persistent link: https://www.econbiz.de/10012172056