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~subject:"Human Resource Management"
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1
Upstream social marketing strategy : an integrated marketing communications approach
Key, Thomas Martin
;
Czaplewski, Andrew J.
- In:
Business horizons
60
(
2017
)
3
,
pp. 325-333
Persistent link: https://www.econbiz.de/10011756792
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2
The strategic options of least-cost, differentiation, and niche
Wright, Peter
- In:
Business horizons
29
(
1986
)
2
,
pp. 21-26
Persistent link: https://www.econbiz.de/10003712500
Saved in:
3
Corporate entrepreneurial performance at Koch Industries : a social cognitive framework
Hornsby, Jeffrey S.
;
Goldsby, Michael G.
- In:
Business horizons
52
(
2009
)
5
,
pp. 413-419
Persistent link: https://www.econbiz.de/10003880825
Saved in:
4
Building organizational integrity
Kayes, D. Christopher
;
Stirling, David
;
Nielsen, Tjai M.
- In:
Business horizons
50
(
2007
)
1
,
pp. 61-70
Persistent link: https://www.econbiz.de/10003428596
Saved in:
5
Strategic transformation as the essential last step in the process of business turnaround
Pearce, John A.
;
Robbins, D. Keith
- In:
Business horizons
51
(
2008
)
2
,
pp. 121-130
Persistent link: https://www.econbiz.de/10003708246
Saved in:
6
Gaining strategic marketing advantage
Cravens, David W.
- In:
Business horizons
31
(
1988
)
5
,
pp. 44-54
Persistent link: https://www.econbiz.de/10003519758
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7
Strategic forces affecting marketing strategy
Cravens, David W.
- In:
Business horizons
29
(
1986
)
5
,
pp. 77-86
Persistent link: https://www.econbiz.de/10003519771
Saved in:
8
Linking corporate culture to strategic planning
Deshpandé, Rohit
;
Parasuraman, A.
- In:
Business horizons
29
(
1986
)
3
,
pp. 28-37
Persistent link: https://www.econbiz.de/10003525126
Saved in:
9
Strategic credibility can make a difference
Diffenbach, John
;
Higgins, Richard B.
- In:
Business horizons
30
(
1987
)
3
,
pp. 13-18
Persistent link: https://www.econbiz.de/10003526941
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10
Worried about strategy implementation? : don’t overlook marketing's role
Slater, Stanley F.
;
Olson, Eric M.
;
Hult, G. Tomas M.
- In:
Business horizons
53
(
2010
)
5
,
pp. 469-479
Persistent link: https://www.econbiz.de/10008655749
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