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The marketing concept in perspective
McGee, Lynn W.; Spiro, Rosann L. - In: Business horizons 31 (1988) 3, pp. 40-45
Persistent link: https://www.econbiz.de/10003622258
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Is the cold war a marketing problem?
Morris, Michael H. - In: Business horizons 28 (1985) 6, pp. 55-59
Persistent link: https://www.econbiz.de/10003635382
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The consequentiality index : the key to marketing success
Naimark, George M. - In: Business horizons 29 (1986) 1, pp. 39-40
Persistent link: https://www.econbiz.de/10003637732
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Pricing as creative marketing
Nagle, Thomas - In: Business horizons 26 (1983) 4, pp. 14-19
Persistent link: https://www.econbiz.de/10003638461
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Hang on to the marketing concept!
Parasuraman, A. - In: Business horizons 24 (1981) 5, pp. 38-40
Persistent link: https://www.econbiz.de/10003647618
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Ten distribution myths
Pearson, Michael M. - In: Business horizons 24 (1981) 3, pp. 17-23
Persistent link: https://www.econbiz.de/10003649065
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Distribution management : failures and solutions
Jeffries jr., Robert S. - In: Business horizons 17 (1974) 2, pp. 55-66
Persistent link: https://www.econbiz.de/10003061532
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The misuse of marketing: an American tragedy
Bennett, Roger C.; Cooper, Robert G. - In: Business horizons 24 (1981) 6, pp. 51-61
Persistent link: https://www.econbiz.de/10003488327
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Round 2 in international business
Vogel, Peter P. - In: Business horizons 11 (1968) 4, pp. 57-62
Persistent link: https://www.econbiz.de/10003700728
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The collaborative approach to marketing
Rosenberg, Larry J.; West, James H. van - In: Business horizons 27 (1984) 6, pp. 29-35
Persistent link: https://www.econbiz.de/10003664506