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The closest thing to measuring advertising effectiveness
Kernan, Jerome B.; McNeal, James U. - In: Business horizons 7 (1964) 4, pp. 73-80
Persistent link: https://www.econbiz.de/10002179102
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How advertisers can use learning theory : mass marketing requires mass communications
Kangun, Norman - In: Business horizons 11 (1968) 2, pp. 29-40
Persistent link: https://www.econbiz.de/10002182998
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Advertising expenditure models: State of the art and prospects
Green, Paul E.; Green, Patrick J.; FitzRoy, Peter T. - In: Business horizons 9 (1966) 2, pp. 73-80
Persistent link: https://www.econbiz.de/10002539061
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Measuring advertising effectiveness: Use of the PTM
Grossack, Irvin M.; Kelly, Robert F. - In: Business horizons 6 (1963) 3, pp. 83-88
Persistent link: https://www.econbiz.de/10002543457
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The pros and cons of forecast publication
Shank, John K.; Calfee jr., John B. - In: Business horizons 16 (1973) 5, pp. 43-49
Persistent link: https://www.econbiz.de/10002817545
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New financial strategies for the MNC
Hackett, John T. - In: Business horizons 18 (1975) 2, pp. 13-20
Persistent link: https://www.econbiz.de/10002832000
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Cash throw-off : a resource allocation strategy
Gray, Edmund R.; Green, H. Baird - In: Business horizons 19 (1976) 3, pp. 29-33
Persistent link: https://www.econbiz.de/10002525649
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The coming era of the financial executive : a broadened, less specialized role
Pohl, Hermann H. - In: Business horizons 16 (1973) 3, pp. 15-22
Persistent link: https://www.econbiz.de/10002657180
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Management practice and research : poles apart
Ryan, William G. - In: Business horizons 20 (1977) 3, pp. 23-29
Persistent link: https://www.econbiz.de/10002718497
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Zero-base budgeting in the private sector
Dean, Burton V.; Cowen, Scott S. - In: Business horizons 22 (1979) 4, pp. 73-83
Persistent link: https://www.econbiz.de/10002064778