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Business horizons
Journal of marketing research : JMR
29
Journal of modelling in management
15
Marketing Science
13
Fundamentals of marketing research ; Vol. 6
11
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Management Science
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Legends in marketing
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
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Strategic management journal
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International Series in Quantitative Marketing
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Journal of the Market Research Society : JMRS
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Marketing models : quantitative and behavioral
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Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
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The journal of business : B
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Applications of the sciences in marketing management
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Interfaces : the INFORMS journal on the practice of operations research
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International series in quantitative marketing
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Journal of Business Research
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of the Academy of Marketing Science
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New-product forecasting : models and applications
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Report / Marketing Science Institute
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Report / Marketing Science Institute / Marketing Science Institute
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Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
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Bayesian statistics & product decisions
Green, Paul E.
- In:
Business horizons
5
(
1962
)
3
,
pp. 101-109
Persistent link: https://www.econbiz.de/10002539282
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2
A new approach to market segmentation
Green, Paul E.
- In:
Business horizons
20
(
1977
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10002539718
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Advertising expenditure models: State of the art and prospects
Green, Paul E.
;
Green, Patrick J.
;
FitzRoy, Peter T.
- In:
Business horizons
9
(
1966
)
2
,
pp. 73-80
Persistent link: https://www.econbiz.de/10002539061
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