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Probabilistic bidding models: a synthesis
Morse, Wayne J. - In: Business horizons 18 (1975) 2, pp. 67-74
Persistent link: https://www.econbiz.de/10003635796
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Positioning your product
Aaker, David A.; Shansby, J. Gary - In: Business horizons 25 (1982) 3, pp. 56-62
Persistent link: https://www.econbiz.de/10003461507
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Paid search : the innovation that changed the web
Laffey, Des - In: Business horizons 50 (2007) 3, pp. 211-218
Persistent link: https://www.econbiz.de/10003462998
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Is the international cash really a prize heifer?
Shanklin, William L.; Ryans, John K. - In: Business horizons 24 (1981) 2, pp. 10-16
Persistent link: https://www.econbiz.de/10003666600
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The marketing concept in perspective
McGee, Lynn W.; Spiro, Rosann L. - In: Business horizons 31 (1988) 3, pp. 40-45
Persistent link: https://www.econbiz.de/10003622258
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Developing and managing a 20/80 program
Hise, Richard T.; Kratehman, Stanley H. - In: Business horizons 30 (1987) 5, pp. 66-73
Persistent link: https://www.econbiz.de/10003578528
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Inflation and life styles: the marketing impact
Shipchandler, Zoher E. - In: Business horizons 19 (1976) 1, pp. 90-96
Persistent link: https://www.econbiz.de/10003679846
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Strategic forces affecting marketing strategy
Cravens, David W. - In: Business horizons 29 (1986) 5, pp. 77-86
Persistent link: https://www.econbiz.de/10003519771
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Avoiding the pitfalls in managing distribution channels
Magrath, Allan J.; Hardy, Kenneth G. - In: Business horizons 30 (1987) 5, pp. 29-33
Persistent link: https://www.econbiz.de/10003571012
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Worried about strategy implementation? : don’t overlook marketing's role
Slater, Stanley F.; Olson, Eric M.; Hult, G. Tomas M. - In: Business horizons 53 (2010) 5, pp. 469-479
Persistent link: https://www.econbiz.de/10008655749