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Connecting ethnography to the business of innovation
Meyer, Marc H.; Crane, Frederick G.; Lee, Chaewon - In: Business horizons 59 (2016) 6, pp. 699-711
Persistent link: https://www.econbiz.de/10011609855
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Optimizing marketing research through costbenefit analysis
Day, Ralph L. - In: Business horizons 9 (1966) 3, pp. 45-54
Persistent link: https://www.econbiz.de/10002062239
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Marketing consumer goods in Australia : The business scene in the land of the "outback"
Boyd jr., Harper W.; McConnell, J. Douglas - In: Business horizons 11 (1968) 1, pp. 49-58
Persistent link: https://www.econbiz.de/10002026787
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A shotgun marriage of mathematics and marketing?
Crawford, C. Merle - In: Business horizons 9 (1966) 2, pp. 37-48
Persistent link: https://www.econbiz.de/10002038693
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Consumer expectations and the communications gap : Causes of consumer dissatisfaction
Anderson, Rolph E.; Jolson, Marvin A. - In: Business horizons 16 (1973) 2, pp. 11-16
Persistent link: https://www.econbiz.de/10001833613
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A proposed cure for the information explosion
Boone, Louis E. - In: Business horizons 15 (1972) 6, pp. 67-72
Persistent link: https://www.econbiz.de/10001938116
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The pricing of marketing research services
Haynes, Joel B.; Wilkens, Paul L. - In: Business horizons 17 (1974) 5, pp. 75-80
Persistent link: https://www.econbiz.de/10002756125
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Research : the ways of academe and business
Holbert, Neil Bruce - In: Business horizons 19 (1976) 1, pp. 36-38
Persistent link: https://www.econbiz.de/10002849995
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Using PERT in marketing research
Harder, Virgil E.; Lindell, Frank R. - In: Business horizons 9 (1966) 1, pp. 97-102
Persistent link: https://www.econbiz.de/10002669695
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Personality measures and market segmentation
Engel, James F.; Kollat, David T.; Blackwell, Roger D. - In: Business horizons 12 (1969) 3, pp. 61-70
Persistent link: https://www.econbiz.de/10002119699