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ECONIS (ZBW)
683
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1
Can brand image move upwards after sideways? : a strategic approach to brand placements
Thomas, Sunil
;
Kohli, Chiranjeev S.
- In:
Business horizons
54
(
2011
)
1
,
pp. 41-49
Persistent link: https://www.econbiz.de/10008840668
Saved in:
2
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
3
Make product placement work for you : get less exposure
Neale, Michael
;
Corkindale, David
- In:
Business horizons
65
(
2022
)
2
,
pp. 149-157
Persistent link: https://www.econbiz.de/10013191927
Saved in:
4
How focused identities can help brands navigate a changing media landscape
Brasel, S. Adam
- In:
Business horizons
55
(
2012
)
3
,
pp. 283-291
Persistent link: https://www.econbiz.de/10009548140
Saved in:
5
Lessons learned from renewable electricity marketing attempts: a case study
Rundle-Thiele, Sharyn
;
Paladino, Angela
;
Apostol, …
- In:
Business horizons
51
(
2008
)
3
,
pp. 181-190
Persistent link: https://www.econbiz.de/10003732732
Saved in:
6
Why pass on viral messages? : Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
Saved in:
7
Country matters : executives weigh in on the causes and counter measures of counterfeit trade
Stumpf, Stephen A.
;
Chaudhry, Peggy E.
- In:
Business horizons
53
(
2010
)
3
,
pp. 305-314
Persistent link: https://www.econbiz.de/10003981059
Saved in:
8
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Saved in:
9
Managing our "inner lawyer"
Metzger, Michael B.
- In:
Business horizons
52
(
2009
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10003859100
Saved in:
10
Global managers’ perceptions of cultural competence
Grosse, Christine Über
- In:
Business horizons
54
(
2011
)
4
,
pp. 307-314
Persistent link: https://www.econbiz.de/10009240127
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