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Business horizons
Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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1
Redirecting direct selling : high-touch embraces high-tech
Ferrell, Linda
;
Ferrell, Odies C.
- In:
Business horizons
55
(
2012
)
3
,
pp. 273-281
Persistent link: https://www.econbiz.de/10009548141
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2
What's new about new media? : how multi-channel networks work with content creators
Gardner, Jacob
;
Lehnert, Kevin
- In:
Business horizons
59
(
2016
)
3
,
pp. 293-302
Persistent link: https://www.econbiz.de/10011488386
Saved in:
3
Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla
;
Wrigley, Cara
- In:
Business horizons
59
(
2016
)
3
,
pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
Saved in:
4
Multichannel marketing: mindset and program development
Weinberg, Bruce D.
;
Parise, Salvatore
;
Guinan, Patricia J.
- In:
Business horizons
50
(
2007
)
5
,
pp. 385-394
Persistent link: https://www.econbiz.de/10003733873
Saved in:
5
Seeing red over international gray markets
Prince, Melvin
;
Davies, Mark
- In:
Business horizons
43
(
2000
)
2
,
pp. 71-74
Persistent link: https://www.econbiz.de/10001496434
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6
Winning the new channel war on Amazon and third-party platforms
Jap, Sandy D.
;
Gibson, Whitney
;
Zmuda, Denise
- In:
Business horizons
65
(
2022
)
3
,
pp. 365-377
Persistent link: https://www.econbiz.de/10013207710
Saved in:
7
How to serve online consumers in rural markets : evidence-based recommendations
Sousa, Rui
;
Horta, Carolina
;
Ribeiro, Ricardo
; …
- In:
Business horizons
63
(
2020
)
3
,
pp. 351-362
Persistent link: https://www.econbiz.de/10012238289
Saved in:
8
Social media: the new hybrid element of the promotion mix
Mangold, W. Glynn
;
Faulds, David J.
- In:
Business horizons
52
(
2009
)
4
,
pp. 357-365
Persistent link: https://www.econbiz.de/10003865696
Saved in:
9
A brand is forever! : a framework for revitalizing declining and dead brands
Thomas, Sunil
;
Kohli, Chiranjeev
- In:
Business horizons
52
(
2009
)
4
,
pp. 377-386
Persistent link: https://www.econbiz.de/10003865702
Saved in:
10
The fairyland of Second Life : virtual social worlds and how to use them
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
52
(
2009
)
6
,
pp. 563-572
Persistent link: https://www.econbiz.de/10003905835
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