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Inflation and life styles: the marketing impact
Shipchandler, Zoher E. - In: Business horizons 19 (1976) 1, pp. 90-96
Persistent link: https://www.econbiz.de/10003679846
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Using consumer issues for competitive advantage
Becker, Boris W. - In: Business horizons 24 (1981) 3, pp. 43-47
Persistent link: https://www.econbiz.de/10003485169
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Keeping down with the joneses: stagflation and buyer behavior
Shipchandler, Zoher E. - In: Business horizons 25 (1982) 6, pp. 32-38
Persistent link: https://www.econbiz.de/10003679852
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Prescription for the marketplace : Everyone listen better!
Day, Ralph L. - In: Business horizons 19 (1976) 6, pp. 57-64
Persistent link: https://www.econbiz.de/10003523296
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PM - a new method of behavior change
Kreitner, Robert - In: Business horizons 18 (1975) 6, pp. 79-86
Persistent link: https://www.econbiz.de/10003608794
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Beyond the marketing concept
Bennett, Roger C.; Cooper, Robert G. - In: Business horizons 22 (1979) 3, pp. 76-83
Persistent link: https://www.econbiz.de/10001891611
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Is it time to discard the marketing concept?
Sachs, William S.; Benson, George - In: Business horizons 21 (1978) 4, pp. 68-74
Persistent link: https://www.econbiz.de/10002735966
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Cannibalism and new product development
Kerin, Roger A. - In: Business horizons 21 (1978) 5, pp. 25-31
Persistent link: https://www.econbiz.de/10002219426
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Physical distribution : a new business revolution
Ackerman, Kenneth B. - In: Business horizons 17 (1974) 5, pp. 63-66
Persistent link: https://www.econbiz.de/10001804815
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It's all about sales
Dalton, Catherine M. - In: Business horizons 52 (2009) 3, pp. 205-207
Persistent link: https://www.econbiz.de/10003856301