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Strategic management
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Business horizons
SpringerLink / Bücher
1,255
Journal of business research : JBR
967
The journal of brand management : an international journal
562
Springer eBook Collection
412
The journal of product & brand management
388
Journal of retailing and consumer services
304
Strategic management journal
271
Industrial marketing management : the international journal for industrial and high-tech firms
244
Technological forecasting & social change : an international journal
224
Gabler Edition Wissenschaft
218
Europäische Hochschulschriften / 5
207
Corporate communications : an international journal
204
Journal of business ethics : JOBE
202
Research
200
Harvard business review : HBR
195
Long range planning : LRP ; international journal of strategic management
192
Harvard-Business-Manager : das Wissen der Besten
179
Journal of business strategy
169
European journal of marketing : EJM
159
International journal of hospitality management
159
Business strategy and the environment
158
Springer eBook Collection / Business and Economics
158
Journal of strategic marketing
154
Journal of communication management : an international journal
149
Journal of marketing communications
146
Management decision : MD
133
Psychology & marketing
133
Journal of strategy and management
126
Strategy & leadership : a publication of Strategic Leadership Forum
124
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Journal of marketing management : MM
119
Asia Pacific journal of marketing and logistics
116
Cogent business & management
116
Premier reference source
115
Lehrbuch
110
NBER working paper series
110
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
107
California management review
105
Journal of promotion management : JPM
105
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ECONIS (ZBW)
171
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1
Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
Saved in:
2
Catalytic defiance as a crisis communication strategy : the risk of pursuing long-term objectives
Yehya, Nadine A.
;
Coombs, W. Timothy
- In:
Business horizons
60
(
2017
)
4
,
pp. 463-472
Persistent link: https://www.econbiz.de/10011707715
Saved in:
3
We need to talk about strategy : how to conduct effective strategic dialogue
Bourgoin, Alaric
;
Marchessaux, François
;
Bencherki, Nicolas
- In:
Business horizons
61
(
2018
)
4
,
pp. 587-597
Persistent link: https://www.econbiz.de/10011883626
Saved in:
4
Roadmapping : (missed) opportunities to overcome strategic challenges
Siebelink, Remco
;
Hofman, Erwin
;
Halman, Johannes I. M.
; …
- In:
Business horizons
64
(
2021
)
4
,
pp. 501-512
Persistent link: https://www.econbiz.de/10012590515
Saved in:
5
History matters : the role of history in corporate brand strategy
Iglesias, Oriol
;
Ind, Nicholas
;
Schultz, Majken
- In:
Business horizons
63
(
2020
)
1
,
pp. 51-60
Persistent link: https://www.econbiz.de/10012162016
Saved in:
6
How to compete effectively against low-cost competitors
Berman, Barry
- In:
Business horizons
58
(
2015
)
1
,
pp. 87-97
Persistent link: https://www.econbiz.de/10010476147
Saved in:
7
Strategic storytelling in the age of sustainability
Dessart, Laurence
;
Standaert, Willem
- In:
Business horizons
66
(
2023
)
3
,
pp. 371-385
Persistent link: https://www.econbiz.de/10014304275
Saved in:
8
Five naming strategies to help tell your organization's story
Bendell, Bari L.
;
Kristal, Emma K.
- In:
Business horizons
66
(
2023
)
3
,
pp. 387-404
Persistent link: https://www.econbiz.de/10014304276
Saved in:
9
Falling from media grace : telling lessons for leaders in modern times
Bishop, Derron G.
;
Gioia, Denny
;
Treviño, Linda Klebe
; …
- In:
Business horizons
66
(
2023
)
5
,
pp. 679-690
Persistent link: https://www.econbiz.de/10014382993
Saved in:
10
The double-edged impact of social media on online trading : opportunities, threats, and recommendations for organizations
Bizzi, Lorenzo
;
Labban, Alice
- In:
Business horizons
62
(
2019
)
4
,
pp. 509-519
Persistent link: https://www.econbiz.de/10012062423
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