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Worried about strategy implementation? : don’t overlook marketing's role
Slater, Stanley F.; Olson, Eric M.; Hult, G. Tomas M. - In: Business horizons 53 (2010) 5, pp. 469-479
Persistent link: https://www.econbiz.de/10008655749
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Best value supply chains: a key competitive weapon for the 21st century
Ketchen, David J.; Rebarick, William; Hult, G. Tomas M.; … - In: Business horizons 51 (2008) 3, pp. 235-243
Persistent link: https://www.econbiz.de/10003732795
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Redirecting direct selling : high-touch embraces high-tech
Ferrell, Linda; Ferrell, Odies C. - In: Business horizons 55 (2012) 3, pp. 273-281
Persistent link: https://www.econbiz.de/10009548141
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Best value supply chains: A key competitive weapon for the 21st century
Rebarick, William; Hult, G. Tomas M.; Meyer, David - In: Business horizons 51 (2008) 3, pp. 235-244
Persistent link: https://www.econbiz.de/10008884296
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Worried about strategy implementation? Don’t overlook marketing's role
Slater, Stanley F.; Olson, Eric M.; Hult, G. Tomas M. - In: Business horizons 53 (2010) 5, pp. 469-480
Persistent link: https://www.econbiz.de/10008444216